UPDATE DEMO PUBLISHING PROCESS WITH NEW ZZP VERSION

Dear ZZP KOC Community,

To optimize the experience and ensure content quality for each campaign, ZZP officially adjusts the regulations for submitting drafts (demos) when KOCs are approved. 

Along with the ZZP update, the application will change the Demo Approval Process for each campaign type, specifically:

FREE CAST Campaigns:  

  - All KOCs at all GMV levels DO NOT need to submit demos.

  - KOCs record videos according to the campaign description and post them directly, then attach the video link to the app for Brand acceptance.

  - Brands and the ZZP team will still review the content of the posts, so ZZP encourages KOCs to follow the campaign's content guidelines to create opportunities to attract orders.

CAST Campaigns: 

  - All KOCs are required to submit demos for campaigns with a cast. 

  - Brands will approve demos before KOCs record and post the official video.

  - Ensure content aligns with campaign guidelines to minimize revisions.

Why this change?

The new Demo approval process changes will help to:

  - Save time & effort: no more manual step-by-step reconciliation for freecast campaigns.

  - Transparent process, avoids confusion, limits revisions. Easy to manage multiple campaigns: useful when KOCs register for many campaigns simultaneously.

  - Optimize in-app experience: all operations, from submitting demos to approval, are centralized within the application – fast, convenient, secure.

  - Enhance KOC quality: more accurate, higher-quality content will help you build credibility, thereby attracting more brands to collaborate and expanding campaign types on the app.

ZZP believes that standardizing the process will also contribute to attracting more quality campaigns and suitable products to the KOC community on ZZP. This information is for you.

Sincerely,

The ZZP Team