[UPDATE] TIKTOK'S NEW POLICY ON "IRRELEVANT ADVERTISING CONTENT"

Dear ZZP KOC Community,

Effective October 10, 2025, TikTok will implement new changes to its advertising content policy. Specifically:

Videos that do not clearly showcase the promoted product will be categorized by TikTok as “Irrelevant Promotional Content”, including:

• Only displaying product images without any verbal introduction.
• Only inserting text overlay of the product name but not mentioning it verbally.
• Livestream that does not mention the product, provide product information, or have a commercial purpose.

To be recognized as valid promotional content, videos must meet at least one of the following requirements:

• Verbally mention the product name in the video.
• Clearly and correctly display the product in the content; ensuring a clear commercial purpose.

Note: This policy applies to content posted after October 10, 2025. Older videos will not be affected.

Zizi Project encourages KOCs to update their content in accordance with the new policy to protect their interests and increase effectiveness when participating in campaigns.

Sincerely,
The ZZP Team.